{"id":5630,"date":"2024-03-01T19:07:36","date_gmt":"2024-03-01T19:07:36","guid":{"rendered":"https:\/\/www.gnews.cz\/?p=5630"},"modified":"2024-03-03T06:08:09","modified_gmt":"2024-03-03T06:08:09","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/gnews.cz\/cs_cz\/neprehlednete\/__trashed-2\/","title":{"rendered":"Konec netransparentn\u00edch reklam. Evropsk\u00fd parlament schv\u00e1lil nov\u00e1 pravidla pro politickou propagaci"},"content":{"rendered":"\n

Foto: pirati.c<\/strong>z<\/p>\n\n\n\n

\u0160TRASBURK, 27. \u00fanora 2024 \u2013 Voli\u010di u\u017e nebudou tajn\u011b manipulov\u00e1ni politickou reklamou. Zajist\u00ed to nov\u00e1 pravidla, kter\u00e1 dnes schv\u00e1lil Evropsk\u00fd parlament. Ta zav\u00e1d\u00ed nap\u0159\u00edklad povinn\u00e9 ozna\u010dov\u00e1n\u00ed politick\u00e9 reklamy v\u010detn\u011b informace o tom, ke kter\u00fdm volb\u00e1m \u010di t\u0159eba referendu se vztahuje. Podle europoslance a kvestora Evropsk\u00e9ho parlamentu Marcela Kolaji, kter\u00fd se na legislativ\u011b pod\u00edlel, jde o krok dobr\u00fdm sm\u011brem. Pravidla by v\u0161ak podle n\u011bj m\u011bla b\u00fdt je\u0161t\u011b p\u0159\u00edsn\u011bj\u0161\u00ed.<\/em><\/strong><\/p>\n\n\n\n

\n

\u201cMarketing hr\u00e1l v politice v\u017edy velkou roli, ov\u0161em n\u00e1stroje se posledn\u00ed dobou z\u00e1sadn\u011b zm\u011bnily. Sledujeme, jak n\u011bkte\u0159\u00ed politici, oligarchov\u00e9, ale i c\u00edz\u00ed zem\u011b zneu\u017e\u00edvaj\u00ed n\u00e1stroj\u016f na Internetu k manipulaci s lidmi. Pokud nechceme, aby o na\u0161\u00ed demokracii rozhodovaly m\u00edsto n\u00e1zor\u016f pochybn\u011b financovan\u00e9 reklamy, pot\u0159ebujeme jasn\u00e1 celoevropsk\u00e1 pravidla. Legislativa, kterou jsme dnes p\u0159ijali, jde dobr\u00fdm sm\u011brem. Zav\u00e1d\u00ed toti\u017e t\u0159eba povinn\u00e9 ozna\u010dov\u00e1n\u00ed politick\u00e9 reklamy online i offline. <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

A to v\u010detn\u011b informac\u00ed o tom, kdo a kolik pen\u011bz za ni zaplatil a \u010deho se t\u00fdk\u00e1. Tedy zda jde o reklamu p\u0159ed konkr\u00e9tn\u00edmi volbami, referendem nebo zda se t\u0159eba vztahuje k propagaci konkr\u00e9tn\u00edho z\u00e1kona. T\u0159eba v \u010cesku je dnes ozna\u010den\u00ed povinn\u00e9 jen v obdob\u00ed p\u0159ed volbami a zahrnuje jen zlomek zm\u00edn\u011bn\u00fdch informac\u00ed, co\u017e prost\u011b nesta\u010d\u00ed. Vznikne tak\u00e9 celoevropsk\u00e1 datab\u00e1ze politick\u00e9 reklamy, tak\u017ee se ka\u017ed\u00fd bude moct pod\u00edvat, kdo a za co agituje<\/em>,\u201d popisuje Kolaja.<\/p>\n\n\n\n

Ten v\u0161ak sou\u010dasn\u011b p\u0159izn\u00e1v\u00e1, \u017ee od legislativy o\u010dek\u00e1val v\u00edc. P\u0159i vyjedn\u00e1v\u00e1n\u00ed s n\u00e1rodn\u00edmi st\u00e1ty z legislativy vypadla p\u0159edev\u0161\u00edm p\u0159\u00edsn\u011bj\u0161\u00ed pravidla pro takzvan\u00e9 mikroc\u00edlen\u00ed.<\/p>\n\n\n\n

\n

„Na p\u0159\u00edkladu kauzy Cambridge Analytica a jej\u00edho vlivu na referendum o brexitu \u010di na americk\u00e9 prezidentsk\u00e9 volby jsme vid\u011bli, jak nebezpe\u010dn\u00fdm n\u00e1strojem m\u016f\u017ee mikroc\u00edlen\u00ed reklam b\u00fdt. \u017de m\u016f\u017ee bez p\u0159eh\u00e1n\u011bn\u00ed ovlivnit celkov\u00e9 sm\u011b\u0159ov\u00e1n\u00ed zem\u011b. S jeho pomoc\u00ed toti\u017e dok\u00e1\u017eou market\u00e9\u0159i nahl\u00e9dnout do \u201cniter\u201d voli\u010d\u016f a zneu\u017e\u00edt jejich skryt\u00e9 obavy k manipulaci. Jako Pir\u00e1ti jsme proto bojovali za to, aby c\u00edlen\u00e1 reklama mohla vyu\u017e\u00edvat jen n\u011bkolik p\u0159edem ur\u010den\u00fdch kategori\u00ed. <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

A to pouze tehdy, kdy\u017e k tomu d\u00e1 u\u017eivatel v\u00fdslovn\u00fd souhlas. Bohu\u017eel, proti t\u00e9to snaze se postavily n\u00e1rodn\u00ed vl\u00e1dy. Nov\u00e1 pravidla tak d\u011blaj\u00ed jen d\u00edl\u010d\u00ed kroky, jako je z\u00e1kaz pou\u017e\u00edv\u00e1n\u00ed mikroc\u00edlen\u00ed k osloven\u00ed budouc\u00edch prvovoli\u010d\u016f. To ale nesta\u010d\u00ed, o konec takzvan\u00e9 \u0161m\u00edrovac\u00ed reklamy budeme usilovat i nad\u00e1le<\/em>,\u201d dod\u00e1v\u00e1 Kolaja.<\/p>\n\n\n\n

Text, o kter\u00e9m dnes europoslanci hlasovali, je v\u00fdstup z trialogu. V platnost legislativa vstoup\u00ed za rok a p\u016fl od fin\u00e1ln\u00edho schv\u00e1len\u00ed.<\/p>\n\n\n\n

pirati.cz\/gnews.cz-RoZ_07<\/strong><\/p>\n\n\n\n

https:\/\/www.pirati.cz\/jak-pirati-pracuji\/konec-netransparentnich-reklam-evropsky-parlament-schvalil-nova-pravidla-pro-politickou-propagaci\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Foto: pirati.cz \u0160TRASBURK, 27. \u00fanora 2024 \u2013 Voli\u010di u\u017e nebudou tajn\u011b manipulov\u00e1ni politickou reklamou. Zajist\u00ed to nov\u00e1 pravidla, kter\u00e1 dnes schv\u00e1lil Evropsk\u00fd…<\/p>\n","protected":false},"author":2,"featured_media":5632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[46,78,588,10,17,41],"class_list":["post-5630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neprehlednete","tag-eu","tag-evropa","tag-marcel-kojala","tag-news","tag-top","tag-world"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/posts\/5630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/comments?post=5630"}],"version-history":[{"count":0,"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/posts\/5630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/media\/5632"}],"wp:attachment":[{"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/media?parent=5630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/categories?post=5630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gnews.cz\/cs_cz\/wp-json\/wp\/v2\/tags?post=5630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}