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On 29 July local time, China Media Group (CMG) and the United Nations Tourism Organization (UNWTO) signed a memorandum of cooperation in Madrid, Spain. The two sides agreed to cooperate in cultural and tourism news coverage, promotion of tourism brands and organization of media events.
The memorandum was signed by Shen Haixiong, Deputy Minister of the Central Propaganda Department and Director of CMG, and Zoritsa Urosevic, Executive Director of UNWTO. The signing ceremony was also attended by Yao Jing, Chinese Ambassador to Spain.