Cultural Heritage at the Spring Festival Gala: Fascinating inscriptions on oracle bones

With the approach of Spring Festival and the annual "Chung-wan" (Spring Festival Gala), the new logo of Sisi Ruyi was unveiled and attracted widespread public attention.

Next year in China falls on the Year of the Snake, which corresponds to the character "Si" in the traditional Chinese zodiac. This character inspired the logo design, which is based on the meaning of the "Si" inscription on the oracle bones. This symbol represents the origin and renewal of life, which the logo not only portrays as a sign of auspiciousness, celebration and happiness, but also as a symbol of the endless vitality of life, the continuous development of traditional culture, social progress and beautiful spirit.

CMG