By signing the agreement, the SPOLU coalition launched a campaign with a key appeal: this year's elections will be decisive for the future direction of the Czech Republic. The SPOLU Coalition wants to be the best choice for all those who have the future of the Czech Republic at heart in uncertain times when the world order is changing.
"The world as we knew it is now changing before our eyes. Technology is changing. The economic environment is changing. Relationships between states are changing. Security risks are changing. The Czech Republic must not lose itself in these changes. And not to pay the price. On the contrary! It needs to be able to use them to its advantage. This will be the main task of the next government." noted the leader of SPOLU Petr Fiala.
According to him, at the end of this term the Czech Republic is once again a confident democratic European country whose economy is starting to grow again and whose citizens will once again become wealthy. When signing the coalition agreement, he also stressed that SPOLU is here for those who believe that the future of the country lies in parliamentary democracy, a market economy and close cooperation between democratic European countries, and who want a modern economy and a state whose ambition is to bring the wages of its citizens into line with those of Germany or Austria.
The aim of SPOLU is to make the Czech Republic a proud, confident and strong country that takes care of its security and has reliable allies. "Now is the time to stand on the right side," Fiala appealed.
According to the chair of TOP 09 and the chair of the KDU-ČSL, the coalition and its candidate for Prime Minister, Petr Fiala, offer the citizens stability, balance, responsible steps and the right direction for a strong, safe and prosperous country.
According to Markéta Pekarová Adamová, Chair of TOP 09, the SPOLU coalition has proven that politics can be factual and responsible. "We have shown that it is possible to do politics that solves real problems of the people and does not play on populism. We want the Czech Republic to be a country where people live well, where the economy thrives and where democratic values are respected. This is our offer to the voters," she stressed.
"Together we have managed a difficult period and proved that it makes sense to keep our word in politics. We want to continue to push for sensible and realistic solutions that will help parents with children, seniors and entrepreneurs in the years to come. That is our priority," said the chairman of the KDU-ČSL Marek Výborný.
Today the coalition also presented its seven programme pillars. They are safe statewhich is modernising its army and strengthening its defences, and Affordable housing and construction supportwhich will provide a stable base for young families and individuals. Economic growth and economic prosperity according to the coalition, must become the basis for long-term stability, reduction of the bureaucratic burden and development of the investment environment. The emphasis should be on science, development and innovation.
The fourth pillar of the coalition is modern education. It is designed to meet the needs of the 21st century, to develop creativity and practical skills, and to prepare young people for future employment and career challenges. The coalition will also focus on developing well-fan efficient and effective state. In the coming years, the state should make even greater use of modern technologies and implement elements of artificial intelligence to facilitate the lives of citizens, including increasing the efficiency of public administration and improving the quality of services and a flexible labour market.
Rural development and sustainable agriculture are identified by the SPOLU coalition as key elements for strengthening food security. The seventh pillar has become information-connected healthcareto improve accessibility and patient comfort, ensure a more efficient care system for all citizens and prepare the country for an ageing population.
The new campaign, which will appear on outdoor media, news servers and social media, has the ambition to bring a fresh wind to the Czech political space. Its strongest asset is its overall message - does not attack, but calls for a mature and competent choice. It does not succumb to emotions and the turbulent environment of social networks, but builds on trust and calm.
"In an era of instant gestures, selfies and empty slogans, we are choosing a harder path: to reach voters who think. It shows that even in a campaign you can communicate with respect, insight and vision," said the head of the SPOLU electoral staff Zbyněk Stanjura.
The coalition has chosen a visually unusual colour palette for its campaign. It consists of a bold green, a fresh apricot and a complementary off-white, which will be used mainly for the digital environment.
The change in the logo's colour scheme and its graphic simplification also symbolises a move towards unity and clarity. "The chosen colour scheme serves as a visual expression of vitality, stability and a contemporary approach. Together they create a modern, positive and confident visual language that will distinguish the SPOLU coalition," Stanjura believes.
Pavel Fuksa, a prominent face in the world of graphic design, participated in the visual design of the campaign. He has worked for a number of global companies and for US President Barack Obama.
With the signing of the contract, the SPOLU coalition also officially launched the Decide SPOLU contact campaign.
"It is characteristic of the SPOLU coalition that it has the ability to conduct dialogue. We now want to bring this ability to talk together and understand the needs and opinions of the people to the streets. That's why we are building the campaign on meeting people in person. It is important that politicians listen to people about how they live and what they would like to change to make life better in our country." said the MP and member of the SPOLU electoral staff Eva Decroixaccording to which elections are not won by billboards, but by the ability to create a dignified environment for dialogue in which people's opinions are listened to.
The first phase of the contact campaign will close at the end of April. It will involve volunteers, including members of youth organisations.
Document: Together Coalition Agreement 2025 (pdf)
ODS/ gnews.cz - RoZ
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