On Monday, the "China Travel with Chinese Films" initiative, which has received international attention, including Ne Zha II, Creation of the Gods II: The Power of Demons and Chinatown 1900, a detective story, was launched at the National Film Museum of China in Beijing.
The initiative aims to use the international success of China's New Year blockbusters and a series of recent visa-free transit policies to attract more foreign visitors to China.
https://twitter.com/CGTNRadio/status/1891500962541412568
The event was hosted by China Film Administration and China Media Group (CMG) and organized by China Global Television Network (CGTN) and Film Channel Program Center. It aims to promote "film + tourism" through the integration of Chinese film screenings, international film festivals and overseas Chinese film festivals to encourage overseas audiences to explore China through film storytelling.
By fostering innovative collaborations between the film and tourism industries, the initiative seeks to create themed travel itineraries that offer immersive experiences of both film culture and China's natural and cultural landscape, effectively linking media exposure with consumer engagement.
Jiang Qiudi, head of CMG's European office, said CMG will use its global network of foreign correspondents and partnerships with hundreds of international media and social platforms to promote the initiative. CMG plans to expand the reach and influence of the initiative, strengthen cooperation with international film institutions and create flagship events showcasing outstanding Chinese films to further consolidate the global presence of Chinese cinema.
The filmmakers and production teams behind this year's New Year's blockbusters have shared the latest box office results around the world.
The event was attended by representatives of CMG, the Film Promotion Office of the CCP Central Committee, major Chinese film production and distribution companies, film studios, travel agencies and the Silk Road International Film Festival.
CMG/ gnews.cz - RoZ
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