China's cinema revenue exceeds 730 million yuan during the New Year holidays

Cinema sales in China during the festive period around New Year's Day 2026 (January 1-3) exceeded 730 million yuan ($104 million). Nearly 1.41 million screenings were held nationwide, and approximately 18.51 million viewers came to cinemas.

As for the most watched films in each province and region during the holidays, the Back to the Past ranked first in Guangdong Province, while Avatar: Fire and Ash led the sales rankings in eight regions including Beijing, Shanghai, Sichuan and Hainan. In the remaining regions, the film took the top spot Zootopia 2.

The top five highest-grossing films of the New Year's holiday were Zootopia 2, Avatar: Fire and Ash, The Fire Raven, Back to the Past a The SpongeBob Movie: Search for SquarePants.

CMG