China Media Group and Spain's Mediapro Group signed a memorandum of cooperation in Barcelona on Saturday, under which the two sides agreed to cooperate in the provision of media resources, programme production and innovation, and the use of new technologies.
At the signing ceremony, CMG President Shen Haixiong praised Mediapro Group's experience and track record in sports broadcasting, leading the broadcast of the 2024 Summer Olympics currently taking place in Paris.
Mediapro Group President and CEO Tatxo Benet said that the fact that CMG will provide international co-production of the 8K signal for the athletic competitions and the closing ceremony of the Paris Olympics shows CMG's strength in sports broadcasting. He added that he expects the two sides to work together to deepen cultural and personal exchanges between China and Spain.
Founded in 1994, the Barcelona-based Mediapro Group is one of the most influential media groups in Europe.
Its activities span five continents and include sports broadcasting, television and film production, media consultancy and content distribution.
Earlier this year, Grup Mediapro, in collaboration with Microsoft, launched a synthetic media and artificial intelligence library, the first of its kind in Europe. (M.Y.)
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