The "trade-in for new" policy, launched in 2024, is bringing not only increased sales of automobiles and appliances to China, but also greater interest from foreign investors. According to data from the Chinese Ministry of Commerce, the number of applications for government subsidies has already exceeded 10 million, significantly reducing costs for consumers and accelerating the product replacement cycle.

This measure is not limited to automobiles. For example, the company Suning.com reported a 44.7% increase in sales for joint ventures after the introduction of subsidies for the replacement of domestic appliances in September 2024. Foreign brands are also benefiting from this policy, taking advantage of tax breaks, sales support, and positive consumer trends.

According to the China-Germany Chamber of Commerce, half of the foreign companies in China plan to increase their investments over the next two years – despite ongoing trade tensions. These structural changes in the consumer market and multi-level government support are creating new opportunities for foreign capital.

CMG