China Media Group (CMG) has unveiled a new platform in Shanghai that uses artificial intelligence to produce and distribute multilingual short drama series and animated content.
The platform was launched on October 18 during the International Audio-Visual Arts Gala at the Shanghai Exhibition Center, which concluded the International Audio-Visual Arts Carnival. The event showcased projects that combine modern technology with artistic creation.
The new platform utilizes large AI models and multilingual language resources. CMG also announced a project for an animated series created using this technology, in which a virtual host named Lydia embarks on a journey across different civilizations.
Shen Haixiong: Technology should support cultural innovation
At the event, Shen Haixiong, Deputy Director of the Propaganda Department of the Central Committee of the Communist Party of China and President of China Media Group, spoke alongside the Mayor of Shanghai, Zhu Zhongming.
Both jointly launched an international initiative focused on collaborative audiovisual production.
Shen Haixiong stated that CMG's collaboration with Shanghai combines the group's content creation capabilities with the city's technological advantages and cultural heritage.
According to him, CMG intends to further deepen this collaboration, promote cultural innovation through technology, and foster international exchange.
Zhu Zhongming said that Shanghai aims to strengthen content production and focus on areas such as AI-supported short dramas, immersive audiovisual experiences, and next-generation television. The city also seeks to improve intellectual property protection, talent development, and support for new projects.
Artificial intelligence and ultra HD are transforming content creation
In a video address, Secretary-General of the Asia-Pacific Broadcasting Union, Ahmed Nadeem, highlighted that generative artificial intelligence, ultra-high-definition video, and other new technologies are changing the way content is produced and the viewer experience.
During the event, a joint project for a technological and content platform for immersive dome projections was also announced.
The project, planned in the Jing'an district, will include a 55-meter diameter LED dome in ultra-high definition, located in a large space without supporting pillars.
A single cable for video, audio, data, and power
A Chinese connection technology called GPMI was also presented, which allows connecting multimedia devices with a single cable.
The solution supports simultaneous two-way transmission of video, audio, data, and control signals, and also provides power to connected devices.
Another initiative presented at the event called for greater digital inclusion, strengthened international cooperation, and more sustainable development of the audiovisual industry.
Light show utilized the historical architecture of Shenyuli
The program was complemented by an immersive performance that combined audiovisual technology with artistic creation. It also featured a light show that used the traditional Shenyuli architecture in the shikumen style as a backdrop.
The International Audio-Visual Arts Carnival was co-organized by CMG and the Shanghai municipal government. The festival began on September 24 and included performances, discussions, and interactive experiences.
CMG stated that related events attracted a total audience of over three million people. In the Nanjing Xi Lu, Suhewan, and Daning commercial areas, CMG reported that sales increased by more than 30 percent year-on-year.
CMG
