The debate on the impact of AI on the labour market often focuses primarily on fears of job loss. But alongside these risks, new opportunities are beginning to emerge that show that AI can simultaneously create entirely new types of work.
A simple example comes from the creative services sector. The design of a birthday cake with a yellow cat motif was first created using the Gemini Nano Banana generative tool and then implemented by a professional pastry chef. The result was an original product that would probably not have been created without the combination of human labour and artificial intelligence. Technology did not displace humans here - instead, it created an additional order.
Concerns about the impact of automation are justified. According to experts, society has a moral responsibility towards people whose livelihoods may be threatened by technological change. At the same time, however, many new job roles are being created and the competences of employees in many sectors are being expanded.
Historical experience: technology changes rather than disrupts work
The development of artificial intelligence is still in its early stages and it is not yet clear which new fields will actually develop. However, history offers an important clue. Whenever new tools have greatly enhanced human creativity and productivity, a great deal of new work has been created.
For example, one study shows that over the past 150 years, the decline in agricultural and industrial employment has been more than offset by the rapid growth of the care, creative professions, technology and business services sectors.
Growing demand for digital services
At the same time, artificial intelligence is significantly increasing the demand for digital services. This translates into a greater need for people to design, manage, sell or develop these services.
Whereas previously individuals performed a limited number of Internet searches, today automated programming agents generate many times that number of queries. An example is the Agentic Reviewer system, originally created as an experimental project, which now automatically analyses scientific articles and searches for related research using search APIs. Such a system generates many times more search requests than a human entering queries manually.
The two images show the AI-designed cake and its subsequent baked form, both with a yellow cat motif.
Programming is changing rapidly
AI and software development continues to accelerate and the number of potential projects continues to grow. Today, some professionals have stopped writing code by hand and instead work at a higher level of abstraction through programming agents that create and modify code automatically.
This raises the question of whether traditional programming languages like Python or TypeScript will eventually end up like assembly language - a technology that exists and is used, but that most developers no longer read directly. The alternative may be a future where models translate instructions directly from natural language to machine code.
Developer productivity and new professions
If the productivity of each developer increased, for example, tenfold, it would not necessarily mean ten times fewer programmers. In fact, there is virtually no upper limit to the demand for software.
On the contrary, we can expect a significant increase in the number of people who create software. Already, new types of jobs known as „X Engineer“ are emerging - for example, Recruiting Engineer or Marketing Engineer. These are specialists working directly in a specific business or organisational area, who create their own software tailored to their needs.
A better life thanks to AI?
Experience in everyday life suggests a broader trend: artificial intelligence can extend human capabilities and enable products and services that would not have been practically feasible before. Thus, technology may not only replace human work, but may contribute to its expansion and diversification.
deplearning.ai/gnews.cz - GH
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