BRICS Financial Media - BFM
RUSTENBURG - The charming South African town of Rustenburg has become a benchmark for intelligent farming using the latest scientific and technological methods for raising hens and laying eggs. Marang Layers has achieved this success within three short years of investing in the business. The town of Rustenburg, which means "city of rest", was founded in 1850 near the Magaliesburg mountain with an altitude of more than 1,200 metres above sea level and has a mild subtropical climate with warm summers and mild winters.
Rustenburg is popular with investors for its political stability, good political continuity, well-developed infrastructure, good industrial base and low costs for water, electricity, land and factory rent. Its geographical location is outstanding and can reach the huge market of 150 million people in the Southern African Development Community. Important areas of investment and cooperation include mineral exploration and development, energy, manufacturing, agriculture and agro-processing. The main crops are maize and sunflowers and there are well-known tourist attractions, including the famous Sun City resort, Pilanesburg National Park, Madikwe Game Reserve and Rustenburg Nature Reserve.
The meaning of the word Marang in the local Setswana language means 'sunrise', which can also be understood as the sun rising early and full of vitality. It follows that eating eggs daily will ensure a healthy and nutritious diet that is affordable. The high-tech intelligent chicken farming processes are an example of the mutual development and partnership between China and South Africa.
The egg breeding and laying area covers 20 hectares and has 6 intelligent automated production workshops with a daily production of 250,000 eggs. It is currently the most advanced intelligent and fully automated layer rearing facility in South Africa and is food safety and environmentally certified by the country and the region. It supplies mainly to well-known local supermarket chains, confectioners and restaurants in South Africa and is very popular with customers.
Well-trained staff with clear knowledge of hygiene and safety ensure timely feeding and drinking, adherence to temperature control and accurate recording and data collection. An automatic ventilation system keeps the egg-laying room at a constant temperature and the air outlet is automatically adjusted to the temperature level.
Neat and clean rows of hen houses create favourable and suitable conditions for the laying of eggs by hens. Production is carefully and systematically completed, making the process smooth and easy. The scientific and intelligent egg laying process is a guarantee of quality, health and safety. It also ensures a sustainable business model with opportunities for growth and an efficient and effective value and supply chain from producer to final consumer. Easy.
Mr. Lin Shiwei, the founder of Marang Layers, said that the name Marang has a local meaning and is a tribute to the royal king who is an outstanding thinker, philanthropist and excellent businessman and is also our role model. Integrating advanced management concepts and pragmatism into the local area sets a good benchmark for the local aquaculture industry and drives the local people to progress and prosperity. "My father came to this country in the late 1990s, he traded his hard work for today's results, and thanks in particular to his cultivation, we must follow his advice: integrate local, scientific management and give back to the community."
So far, our first three-year target of 250,000 units per day has been met and the second three-year market budget is 500,000 units per day. In order to ensure healthy and safe production and to implement modern organic farming, the next step will be to build a feed manufacturing plant to form a closed loop of the industrial chain.
Sales Manager, Mr Boyo, said: "Lin is a hero in their hearts, dedicated, passionate about local public welfare, always thinking of our staff and local people, he is a socially responsible boss and we all like him."
"Even though the journey is far, the line is coming; it's hard, but it's coming. If you have the ambition to move mountains, the stamina to push through rocks, be down-to-earth, work hard and accumulate steps or even thousands of miles, you will be able to turn a big goal into a beautiful reality." - Quote from President Xi Jinping
Marang is writing a new chapter of Sino-South African cooperation in trade, investment and tourism. Setting the standard for Chinese brands using advanced science and cutting-edge technology, sharing knowledge and developing skills, taking responsibility for health, wellness and ecology, respecting culture and traditions, and building social awareness. BFM
Wu Lu Army China-Africa Boshang (JAR)
thediplomatic.co.za / gnews.cz-jav
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